SEO stands for Search Engine Optimization. It refers to the process of improving the position that your website appears. It is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines such as Google.
SEO is of utmost importance when designing your website. Even if you have a professionally and perfectly designed website, it will never add any value to your website if your customers cannot find it. Thus, you must always keep search engines in your mind when designing your website.
A perfectly designed website should take into account several aspects. Remember, the general goal of your website is to attract visitors, impress and convince them to buy your products. To achieve this, you must create quality content that is optimized in the search engines. The idea behind Search Engine Optimization is to ensure that search engines direct visitors to your site. Since most searches are text based, creating keyword rich text will make your website easier to search and rank in the search result pages.
Finally, there are META tags. These HTML tags can really distinguish your site from the rest of the pile. The META tags that most search engines read are the description and keywords tags. Within the description tags, you should type a brief description of the Web page. It should be similar but more detailed than the title. Within the keywords tags, you should list 5-20 words that relate to the content of the page. Using META tags can significantly boost your search engine ranking.